Stefany Crivosei took the difficulties of being a mother of three during a pandemic and turned it into a business for herself and an opportunity to spread artistic empowerment. Now, she’s the founder of PIXART, a company selling wall-art made of colorful bricks and the all-inclusive kits to make them yourself.
Stefany started PIXART for her own kids because she needed a way to keep them calm and busy, while keeping them from spending too much looking at screens. She tried to buy them some DIY art kits, but found most of them were too messy to be worth it. While she was trying to build a kit with pieces too small to grab properly, Stefany’s 7-year-old child remarked that the kit would be “way cooler with bricks”. Stefany saw the possibility in that statement, and PIXART was born, turning into the perfect activity for her kids, the whole family, and others as well. Beyond being a cleaner, more interactive DIY art kit, PIXART is also able to differentiate themselves from the competition because of their quality and focus on the customer experience. PIXART prides themselves on having more color shades, meaning the art created can be more realistic. Their base plates are transparent, allowing users to see the instructions from underneath, making their building easier and quicker. Kits come with wall tape, allowing finished artwork to be hung on the wall right away, at no extra cost to the customer. Finally, in successful efforts to prioritize the customer experience, PIXART sends digital proofs of personalized pieces within 24 hours, delivers within one week, and offers free shipping on orders over $100. Putting customers first is the most important part of staying on the path to success. For Stefany, she was lucky to find success in a business that was built for her family, with her family.
For the next year, Stefany only sees improvement down the line. Overcoming the huge obstacle of starting a business during quarantine was proof of her tenacity and business savvy, and with these accomplishments under her belt, Stefany has found confidence and courage to keep moving forward. In the next few months, PIXART is looking to expand their reach internationally and inside the US. As a company, they are constantly reaching out to clients for feedback because they believe this is the only way to improve the product and the experience. Take a look at PIXART’s website and order a custom piece for yourself!